A structured, PM-first discovery workflow covering Ideation, Value Proposition, and Feasibility - then exporting a complete evidence-backed dossier. No account needed. All data stays local.
Each phase builds on the last. Start with deep problem understanding, sharpen your value proposition, then stress-test feasibility before writing a line of code.
01
Ideation
Five Whys cascade
JTBD statement
Torres outcome formula
North star metric
Anti-metrics guard
Riskiest assumption list
02
Value Proposition
VP Canvas
Persona builder
Gain/Pain mapping
Positioning statement
Fit assessment
Customer segment focus
03
Feasibility
Technical constraints
Assumption mapper
Build vs Buy decision
Experiment design
Prototype scope
Success criteria
Ideation Frameworks
The toolkit guides you through two proven root-cause and problem-framing techniques before you write a single line of product spec.
Five Whys Root Cause Analysis
Drill past the symptom into the structural cause. Each answer becomes the input for the next "Why" until the real problem surfaces.
Jobs To Be Done Framework
Frame the customer need as a job with three parts: situation, motivation, and outcome. Then link it to a Torres outcome statement your team can test.
Value Proposition Canvas
Map your product's offering against the customer's actual jobs, pains, and gains - then let the toolkit grade the fit. Only proceed to Phase 3 when fit is clear.
Customer Profile (right)
Jobs: What tasks they're trying to complete
Pains: Frustrations, risks, obstacles in the job
Gains: Desired outcomes and unexpected benefits
Value Map (left)
Products: What you're building or offering
Pain relievers: How you reduce customer pains
Gain creators: How you deliver what customers want
Assumption Risk Matrix
Every product idea rests on assumptions. The toolkit surfaces them, assigns risk levels, and helps you design the smallest experiment to invalidate the riskiest ones first.
High Risk
Test immediately. Design a spike, prototype, or interview to validate before any other work.
Medium Risk
Monitor and build lightweight validation into early product iterations or user interviews.
Low Risk
Document and track. Acceptable to proceed without dedicated experiments at this stage.
Customer Interview System
Start with a 42-question bank, filter through the Mom Test anti-pattern guard, curate your guide, then synthesize what you learn into structured research notes.
12
Explore
Open-ended discovery questions
11
Validate
Assumption testing questions
10
Prioritise
Trade-off and ranking questions
9
Reflect
Closing synthesis questions
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Anti-Pattern Guard (Mom Test)
Every question in your guide is checked against the Mom Test heuristics. Leading questions, feature-pitching, and future-hypothetical traps are flagged before your interviews.
Export and Share Your Dossier
When discovery is complete, the toolkit assembles everything into a single evidence-backed dossier. Export it in the format that fits your workflow.
📄
PDF
Print and share in meetings. Full formatting, page breaks, and consistent typography.
🌐
HTML
Host anywhere or email as a self-contained file. Works without internet.
✍️
MDX
Drop into a Next.js or Gatsby blog. Components and frontmatter included.
{ }
JSON
Back up your project or import it into a new session on another device.
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100% local - no account, no server
Every answer, assumption, persona, and note is stored exclusively in your browser's local storage. Nothing is transmitted to any server. Clearing your browser data removes all projects - export regularly as a backup.
No signup requiredNo data collectionNo internet needed after loadGDPR-safe by design